Capitalizing on New Technology

Newspapers and television stations once captured most of the advertising dollars spent in the Carolinas. Now, traditional media outlets are struggling to maintain their turf as businesses move at least part of their advertising budgets into online and social media. Red Ventures co-founder and CEO Ric Elias explains how his company is capitalizing on the shift in marketing and the challenges of finding the right employees to grow his business. The Charlotte Chamber’s Natalie English, and David Lockwood of Colliers International join the discussion

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