After more than 4 decades, the venerated family controlled retail chain gets more than a new look and logo; possibly a new vision? Under third generation leadership, Belk Stores begin to shake off recessionary shackles and looks for growth and new ways to flesh out it’s brand. President and Chief Operating Officer Johnny Belk joins our A-list panel – UNC Charlotte econ prof Dr. John Connaughton and SC Department of Consumer Affairs Chief Brandy Pinkston on this weeks dialog.
Given the shift to globalization, why emphasize the word “southern” in your new branding?
By the way, I love Belk!
Given the shift to globalization, why emphasize the word “southern” in your new branding?